A Publisher’s Rant – Why I Hate Your Article Headlines I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate your headline and what you can do about it. The Headline There is a school of thought out there that your headline should be designed to captivate readers. In [...]

10 Tips for Writing Effective Web Copy On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site’s success or failure. Here are 10 tips for writing effective web [...]

Mortgage Rates: Three Tips For Getting A Good Deal Mortgage rates are not for the faint of heart. In the commitment scale, buying a home ranks right up there with getting married. Taking out a mortgage can be very scary, not just because you could be stuck with the pay-off longer than you could be [...]

Colorado real estate Colorado real estate: does it rock? We know that Colorado is known for Rocky Mountains. But does the Colorado real estate rock as well? Though Colorado real estate doesn’t rock that much, as per the statistics (and when we compare Colorado real estate to others like Florida real estate or California real [...]

Mortgage Predatory Lending And How To Avoid It There has been a lot of talk lately about predatory lending in the mortgage industry, but not much talk about what it is. Predatory lending covers a lot of area and some of the practices that are used in it are somewhat difficult to understand for the [...]

Lake Arrowhead: California's Alps The 2006 Winter Olympics have riveted Americans with the awesome vistas of the Italian Alps. If you're one of the many people who have added the Alps to their list of destinations to visit someday, take heart. There are places closer to home that offer those same stunning vistas. One such [...]

Best Mortgage Interest Rate The term mortgage in everyday lingo, is used to mean 'mortgage loan'.The word mortgage has now become the generic term for a loan secured by real property. A mortgage is similar to that of a secured loan. The amount of money lent is slowly repaid in monthly amounts for the length [...]

Mitigating Risk - Mortgage Leads Why would loan officers and mortgage brokers work with Mortgage-Leads.com? To mitigate their own risks when it comes to advertising. Loan officers and mortgage brokers profit from the loans they close on. If they have no clients, they have no profits. Mortgage leads mitigate those risks by providing leads that [...]